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Research papers

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Alison Dexter, Bach Ngoc Hieu An
Company: KANTAR TNS Malaysia
April 7, 2009
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Citation

Dexter and Hieu An (2009a, April 07). From bricolage to pho. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-bricolage-to-pho